Portfolio Descriptions

Kate & Maggie


Made in Collaboration with The Small Business Collective

Buy a Bullet


Made in Collaboration with The Small Business Collective

A Big Dill Pickles


Working with this small start-up business I was able to really focus in on what the owner wanted the brand to convey and the aesthetic she wanted to achieve. We focused on color, fun and bright graphics, a bold but comforting font, and simple layouts to appeal to new customers.

New Market Chamber of Commerce


I was tasked with re-branding the New Market VA Chamber of Commerce. I was able to research the chamber, brainstorm ideas, create prototypes, implementations and markups to produce a well rounded brand image focused on building positive community engagement.

Willis Wolfpack Dog Training


Willis Wolfpack Dog Training is a small business in the Virginia Roanoke region. I was able to work with Willis Wolfpack from start to finish on creating, defining, and implementing their brand image. My work included the logo, style guide, website UX design, and copywriting.

williswolfpack.com

Move It Write It


As a local afterschool program, Move it Write helps kids find community and express themselves in a creative and fun environment. I helped the leader of the program get it off the ground and created a website to share to parents and schools. It includes information about the instructors, next available classes, and a contact form for easy registration.

moveitwriteit.com

Shenandoah Valley Partnership


During my internship with The Shenandoah Valley Partnership, I was able to design a multitude of pamphlets, handouts, and small booklets. These are some project highlights. 

Natalia Virginia Custom Homes


Working directly with an entrepreneurial custom home business in southeast Virginia, I was able to help build a brand image focused on reaching the target audience. 

Way 2 Go


As part of a visual communication class I worked with multiple community partners throughout the semester. This was a print mailer project for Way2GO, a local non-profit. We worked in small teams to design a print mailer that complied with USPS standards. We also emphasized a more broad social media reach across multiple platforms.

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Email: sallybaylyle@gmail.com